With a brand name like Haluminous, one can only think of the words luminous and halogen (or hallucinogenic) and with that in mind, you would imagine the designs to be bold and unusual. That is exactly what was exhibited at the Haluminous presentation at London Fashion week with their collection for AW17 called ‘Floral DNA’.
Walking into a room with a circle outlined in flowers, this wasn’t going to be your typical fashion week presentation. Red was a prominent colour as a backdrop of real flowers on a red silky material set the scene for the Floral DNA presentation. A model then came into the room in a red and black hooded top emblazoned in textures and beading. This was definitely an eye-opener and demonstrated that perhaps this collection wasn’t just for women, this collection is for either or, it’s androgynous, eclectic and unique.
Soon after, models entered the room one by one, whilst one danced in an almost possessed like state in the middle of the floral circle. Whilst music played with lyrics of ‘I am a flower but also a human’, it was though the audience was subjected to watching a ritual.
The models wore colours of red, white and black, all symbolic and strong in their own right. Noticeably, the crown of the model’s hair resembled a 1920s showgirl with the bottom textured and wild. Every detail was meaningful and beautiful and if you were lucky to get a close up of them, their make up was minimal but each had Japanese writing across their faces.
Along with the loose fitting textured clothing and almost possessed like performance, was the Floral DNA making a point about the fashion industry or society as a whole, we’ll never know.
There was something almost biblical about the whole presentation drawing parallels between us as humans, our anatomy and how similar we are to flowers.
Haluminous, based in Sydney, Australia, was started by Hannah Kim in 2016 and specialises in accessories and womenswear. She experiments with embellishments, silhouettes as well as beading and is heavily influenced by flowers and the surreal. There is no surprise that the Floral DNA presentation was of course surreal, edgy and something out of this world.
Please note: This post will also appear on Plus Minus Magazine where I was invited to attend LFW. Do check them out as I write for them too! All photos/videos in this post were taken by me.