This is a collaborative post with Schofields Insurance.
I’m not even going lie, Instagram does influence my travel decisions to an extent. As someone whose second home is the airport, I admit I spend eternities scrolling through Instagram, reading blogs and creating Pinterest boards about destinations I want to visit. But sometimes it does feel like we’re all going to the same places. I mean, how many times have you seen a picture of the Eiffel Tower on your Instagram feed? I am guilty of posting a fair few of these too.
Whilst I may find solace from longingly looking at crisp white beaches, others may find inspiration from a bustling city scene. Schofields Insurance* recently ran a survey which has shown that for two fifths (40%) of millennials, how pretty a destination will look on Instagram is a major deciding factor in where they go. You can find out more information here.
It’s all down to preference. What might be aesthetically ‘pretty’ like the Eiffel tower to a fashion blogger is someone else’s ‘boring’. If you’re wondering, I’m SO over Paris…but it is beautiful…
It’s all about what travel means to you, how you like to travel and what photos you like to take. However, ever conscious that I am a child of the internet, social media does play a huge role in my life. Sometimes you can’t help but get sucked in, it’s definitely down to how you consume it. Consume or be consumed?
You may look at the aesthetically perfect shot but who knows how much went in to taking that photo? Or perhaps it was a lucky moment. We’ll never know. So even though Instagram may influence our travel decisions to an extent, it’s important to think about the bigger picture.
Travel for you, try to travel sustainably and don’t kill yourself trying to take the perfect Instagram shot. I’m pretty sure it has happened.
But whilst most of us cannot travel full-time, we can draw inspiration from Instagram for the moment until we are transported there ourselves. But sometimes do a little more digging before you book that trip. Don’t be tricked by a filter.
Read more: Musings: Why There Is No Right Way To Travel
This is a collaborative post with Schofields Insurance. Please note, some images have been sourced from Unsplash.