This blog post came about from a phone call I had with Jess a couple of weeks ago whilst we were discussing our Q4 strategy for our podcast – The Hustle Hotline. In all honesty the majority of the support we’ve had on our podcast has come from people we’ve never even met which is pretty wild. And not to completely shame those close to us who have supported us but no one supports you like that person on social media you’ve never met, right?
There have been instances where I have sent the link to the podcast to a couple of friends and all I have received is CO2, O2 and carbon emissions. If I’d sent them a meme or the link to a new Beyonce album it’d be a completely different story.
Is it too hard to show support to someone in this day and age?
Are we too engrossed in our own lives (which is absolutely fine)?
Are we secretly haters and not want to see others flourish?
Or are we just not interested?
Now if you’re reading this thinking “you should be grateful for any support you get”, of course I am.
I am not bitter in the slightest but in a world of content creation, over-saturation and everyone trying to be “seen” it can be pretty overwhelming. There may be a perception that the content creator is “doing well” because they’re consistent, producing incredible work or “always on” social media but it’s a lonely journey at times. It comes from a place of passion, otherwise we wouldn’t do it. Not everything is for monetary value, not everything is for an end goal, sometimes you just do things because you enjoy it but it’s good to receive recognition no matter how much we may not want to admit it. We live in a world of numbers whether we like it or not.
Personally, I am on the fence when it comes to stats as a whole as my content is is written for myself. I don’t have a schedule when it comes to blogging or my Instagram, it’s solely on my own terms. However, when it comes to those with small businesses stats mean something. It’s the difference between making enough to get by or them giving up.
The same way you share memes should be the same way you should share someone’s content, business or service. If you don’t want to, you’re a hater. There I said it. Sharing something on Instagram stories takes 0.5 seconds and it has a lifespan of 24 hours. You never know who might see the post and what business/audience is out there waiting to see it. Pressing “like” is just as important. Even if you don’t want to have your feed infiltrated with content that doesn’t relate to you there are tools such as the mute button on Twitter/Instagram and the snooze button on Facebook.
a) You’ll probably spend the same money on something else like food, alcohol or fast fashion.
b) Even if the product or service doesn’t apply to you, someone else in your network may be of benefit.
There is an argument that your friends are not your customers/audience and I do agree but we all start somewhere. Word of mouth and awareness is as crucial to a business as having polished social media profiles. In the early days you kinda need all the help you can get.
Don’t be a silent supporter, you’ll just look like surveillance. If you like someone’s work, tell them. If you think it’s shit, tell them in a constructive way. It’s all about how you word it. Can you utilise your skills or network or to help them? We all start somewhere. How would you feel if it was you? Would you want someone to tell you?
And for all those who feel like giving up… remember why you started.
I love concerts, 6am flights, 90s R&B, cancelled plans and wine. My blog Memoirs and Musings is all about documenting my travels infusing my personal experiences (memoirs) and a few musings along the way.